Monumental Me with Liana & Michele
Monumental Me Mindshare Podcast - tools to take you from here to there. Thrive in your strengths.
Marrying Passion & Purpose: The value of a Liberal Arts education with André Pinard - a career in marketing at adidas Season 2 Episode 8
0:00
-40:32

Marrying Passion & Purpose: The value of a Liberal Arts education with André Pinard - a career in marketing at adidas Season 2 Episode 8

Our guest André Pinard is the Director of Community, Mindset & Culture at adidas. André goes well beyond selling athletic gear. He is leading his team at adidas to make positive impact and create sustainable change for underserved Black and Latin X communities, communities that adidas have long benefitted from and now to which they are truly giving back. André and I talked about how a Liberal Arts degree in Political Science and advanced degrees in Sociology have prepared him well in his successful career in marketing and advertising. André is a true changemaker and illustrates how one can marry passion with purpose, and how his liberal arts education has served him. You will want to hear every word of this conversation we had, just for you. 

As Director of Community, Mindset & Culture at adidas, André sets the vision and strategy for premium community experiences for consumers in NYC and LA, two of the brand’s global Key Cities. Since joining the brand in 2017, Andre has been instrumental in launching adidas Runners groups in NYC and LA.

André is also deeply involved in shaping adidas’ United Against Racism commitments, devoting his time beyond his work commitments to drive real, lasting change at the company and beyond. André is spearheading adidas’ efforts to increase support for BIPOC (Black, Indigenous and People of Color) communities through investment in diverse businesses and startups, supplier diversity and community outreach.

Before adidas, André worked at Octagon and Alloy Marketing & Promotions. He has more than 15 years of experience analyzing consumer trends and working with brands like Coca-Cola and Target. André has traveled all around the world to engage with Millennials and Gen Z and collect valuable insights.

André earned a Master of Arts degree in Sociology from The New School where he is currently pursuing a Sociology doctorate. He earned bachelor’s degrees from Connecticut College and Howard University.

André is passionate about his family and his hobbies are traveling, film and fashion. He is also a documentary photographer.

Books suggested by André (aka real tools): 

"Good Is the New Cool: Market Like You Give a Damn," by Bobby Jones and Afdhel Aziz

"Belong," by Rahda Agrawal

"How to be an anti-racist," by Ibram X. Kendi

Monumental Me is democratizing personal & professional development. The Monumental Me programs are available through the Workshops Tab Monumentalme.com. Find out more about our Corporate Programs as well. 

Follow us on Instagram @monumentalme.we. 

Download & Rate the Mindshare Podcast on Apple Podcasts, Subscribe on Google and Spotify, and share this podcast with your friends.

💡 Series 2 focuses on Careers & Navigating your Professional success.

0 Comments
Monumental Me with Liana & Michele
Monumental Me Mindshare Podcast - tools to take you from here to there. Thrive in your strengths.
Monumental Me is an accessible personal and professional development platform for people who want to better manage ongoing change & uncertainty and thrive in life and in work. We speak with real people who share their stories and diverse expertise to help build the tools and mindset needed for your wellbeing and personal & professional success.
We are collecting stories inspiring resilience, tapping strengths & enabling new beginnings and helping to remove your roadblocks. With Liana Slater & Michele Mavi. Monumentalme.com, Instagram @monumentalme.we.